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Writing a blog can be a very fun and rewarding process. It's creatively freeing since you can choose to write about just about any topic you desire. But getting readers can be a different story!



If you want people to find your blog and see what you have to say, you have to take SEO (search engine optimization) into consideration. This means doing certain things on your blog so that the search engines will direct your readers to it. Here are three SEO mistakes to avoid when blogging.

1. Vague Titles

While it might be fun to come up with a catchy and maybe even humorous title for your next blog post, if you want readers to be able to find it in their favorite search engine and then actually be encouraged to click on it, you need a good, descriptive title. Save your catchy humor for the subtitle instead!

A good title tells them what it's about or piques their interest in some way. It should include keywords to help it get ranked in relevant search result pages.

2. No Keywords

While trying to stuff too many keywords into your content can quickly lead to something that is unreadable and enjoyable to write, keywords are a big part of ranking your blog post and they need to be taken into consideration.

Some keywords are going to naturally appear in your writing as you talk about a topic, but it's ideal to do some basic keyword research when editing your blog posts and seeing where you can sneak in or perhaps swap out some phrases for some high performing keywords instead.

Doing so can make a huge difference when it comes to the post's ranking in search engines and even your blog's overall ranking, so don't underestimate the power of preliminary research.

3. Missing on an SEO optimized contact form 

Even if your WordPress blog is in its initial phase, it needs to provide a point of contact to its followers, even if they are less in the count than expected. A contact form serves the purpose just right. Your contact form is a conversion driver and optimizing it for the right SEO keywords will help your visitors easily find your blog, hence amplifying the traffic.

4. Not buying a domain 

Are you running your free blog using WordPress with the default blog address you were allotted with? If the answer is ‘Yes’, you might not be pleased with what we are about to tell you. A blog or even a website runs well only when it runs as per the need of its target audience. A proper domain name provides an identity to your blog and prepares a path for the visitors to lay their expectations. Not buying a domain can damage the traffic expectations of your blog and kill its overall Search engine ranking.

5. Not focusing on loading speed

Your online blog’s loading time will highly affect the traffic on it and also the site abandonment ratio that follows if your blog takes a lot of time to load for its visitors. A loading time above 2-3 seconds can lead to a lot of visitors abandoning your blog.

If you really are serious about your blog’s loading speed, you must get a Caching plugin for your blogs such as W3 Total Cache, WP Fastest Cache or WP Super Cache. These plugins are easy to use and they make your WordPress blog speedy as well. You must also not refrain from investing in a reliable web hosting service because they tackle your blogging website’s server side issues and have their fair share towards your blog’s overall performance and speed.

6. No Author Bio

If you want to build a reputation, get credit when people quote you, and entice people to stick around so they can get to know you better, you absolutely have to include an author bio alongside each post. Your author bio should be linked to your social media profiles to help you build a link network to boost SEO. Your social media profiles should then link back to your blog, creating a backlink web that Google will follow!

Backlinks play a big part in getting you ranked, which is why you should include this author bio and above-mentioned links every where you can be found on the internet, whether guest posting or simply forum posting on another website.

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